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  • Writer's pictureJuan Jordan Flores-Calderon

Coca Cola's 10 Digital Marketing Tips

"It's all about having a journey with great storytelling."

  1. Consumers have shifted to social media

  2. Build internal cross-founded teams

  3. Levarage your vendors and partnerships

  4. Invest in paid social media

  5. Use both voice vs company voice

  6. Understand where you have permission to speak

  7. Produce content for social media and mobile

  8. Shorter content is better content

  9. Not all social media platforms are created equally

  10. Success is when your brand and company benefit

Tim Goudie, Social Media Director Coca-Cola

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