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  • Writer's pictureJuan Jordan Flores-Calderon

MARKETING IN THE BIG DATA ERA

We are all part of digital transformation, Big Data will continue to be a key driver for innovation, productivity and competition; while we keep growing with digital world as well as the volume of Big Data.

Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society - Wikipedia.

The era of "Big Data" is clearly upon us as sales and marketing professionals. For those of you who've been checked out of Hotel Reality for a while, big data is a bit of a catchall phrase and definitely one of the more hyped terms of the past couple of years. As a result, an entire new industry has formed around technologies aimed at storing, sorting, viewing and gleaning business insights from big data.



Let's get specific and talk about the five ways big data will rock our world in 2015 and beyond.

  1. Large enterprises will be the first to widely adopt big data and predictive analytics technologies, but small and medium businesses will get on board soon thereafter and will benefit even more.

  2. Marketing spend will become significantly more precise by leveraging insights from big data to accurately target prospects and deploy account-based marketing strategies.

  3. Salespeople will gradually adopt data-driven methodologies to target high-value prospects, keep existing customers on board, and expand existing opportunities.

  4. Sales forecasting accuracy will improve dramatically as sophisticated algorithms supplant "gut feel" as the weapon of choice for predicting sales.

  5. Real-time sales data visualization technologies will emerge, empowering sales managers to adjust battlefield tactics based on live data feeds.

Did you know? (Source: IBM, McKinsey)

  • 90% of data in the world today has been created in the past two years.

  • Even more and increasing number of new sources of data with variety, velocity and volume are on the horizon.

  • IOT, Wearables, Smarthomes, Health, M2M, AI and more.

  • 40% projected growth in global data generated per year.


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