top of page
Home: Welcome

JUAN LUIS JORDAN F-C

"Upon the brink of the wild stream. He stood, and dreamt a mighty dream."

- Alexander Pushkin

Hybrid Athlete

9pkxh0da.png

武士道

Flow is the bridge — Spirit over Matter

Deus Intus

70x7

IMG_2225.JPG
IMG_7799.JPG
IMG_8844.JPG
IMG_7796.JPG
IMG_8680.JPG
IMG_7803.jpg
IMG_7802.JPG
IMG_7520.JPG
IMG_7800.JPG
IMG_6384.JPG
IMG_2297.JPG
IMG_2369.JPG
IMG_3898.jpg
08F57F7E-10B1-43B3-B00A-4F7631213F84.JPG
63BA8316-EC40-4225-9204-8401D1DE0CDB.JPG
E149BD31-F3A1-4DCF-833B-4687CB50E88C.JPG
IMG_8040.JPG
IMG_0838.JPG
IMG_2185.JPG

ABOUT ME

Juan Luis Jordan F-C

I believe life is a constant journey of growth, resilience, and consciousness. To me, challenges are not barriers but opportunities to transcend limits, whether physical, mental, or spiritual. I see life as a process of becoming the best version of myself—through discipline, flow states, and a deep connection with faith and purpose.

 

I also believe life is not purely linear; experiences, choices, and awareness shape multiple dimensions of our destiny. Living consciously means using free will with discernment, learning from the past without being bound by it, and embracing both victories and hardships as part of a greater design.

 

Ultimately, I view life as a balance between mind, body, and spirit—where endurance, curiosity, and service to others allow us to leave a meaningful impact in the world.

 

Business developer and project leader with a proven track record in scaling recruitment, digital platforms, and payment solutions across Latin America and the U.S. Over the past decade, I have co-founded and led SYSE GROUP, managing a 40,000+ candidate database and placing more than 800 professionals in high-value roles for BPOs, ITOs, insurtechs, martech, retail health, and nearshoring industries. I also co-created Programa Valentina (FUNSEPA), a social entrepreneurship initiative that secured 200+ youth placements in tech jobs through employer engagement, CRM integration, and outreach strategies.

My career includes building and executing SME growth strategies across diverse sectors (construction, real estate, manufacturing, outsourcing, technology, retail), supporting ASA Promotions in the creation of ticketasa.gt, a proprietary ticketing platform designed to expand its business line, strengthen sales control, and enhance interaction with niche audiences. I also led digital transformation projects for companies such as almagran.net in the logistics, warehousing, and mining sector, and managed multi-country operations as Sales & Marketing Director at Selina, where I achieved award-winning performance.

Academically, I am pursuing a Master’s in Business Law (ADEN & EUNCET) with a focus on LegalTech, Fintech, and AI, complemented by certifications in Project Management, AI for Business, Marketing, and Blockchain/DeFi/Web3 (Binance Academy). This blend of business, technology, consulting, and compliance expertise positions me to bridge strategy, operations, and innovation in fintech, RegTech, and digital ventures.


When I’m not working I enjoy my time traveling, spending time with my stray dogs, practicing endurance sports, hanging out with family and friends, and acquiring knowledge that can add value to my beloved ones and myself.

Interests: Consciousness & Spiritual Development • Parapsychology, Noetic Sciences & Extraterrestrial Phenomena • Quantum Awareness & Human Potential Research • Entrepreneurship & Startups • Fintech, Blockchain & Payment Orchestration • Globalization, Geopolitics & Emerging Economies • Austrian Economics & Libertarian Philosophy • Conscious Capitalism & Decentralization • Technology, Innovation & Sustainable Development • Environmentalism, Animal Rescue & Conservation • Astrophotography, Space Exploration & Space Wars Dynamics • Political Economy & Global Policy Reform • Psychology, Human Behavior & Flow States • Health, Biohacking & High Performance • Triathlon & Endurance Sports • Volcano Hiking & Adventure Travel • Scuba Diving & Ocean Conservation • Mass Event Production & Experiential Marketing

Home: Bio
Juan Luis Jordan

PROFESSIONAL HISTORY

Fortune favors the bold

SYSE GROUP — Business Development & Consulting Manager

2020 – Present | Remote, Guatemala

  • Managed client relationships in the U.S. and Guatemala for high-turnover industries (nearshoring, headhunting, RPO, and mass recruitment), placing 300+ professionals in high-value roles.

  • Led consulting projects designing and executing sales and marketing plans for 12 SMEs across multiple sectors, overseeing deliverables, stakeholder validation, and user training.

  • Directed the prototyping and delivery of a combined LMS & Job Portal, coordinating cross-functional development teams.

  • Delivered large-scale retail-health recruitment services during COVID-19, implementing remote hiring methodologies that achieved 90% of hiring goals, outperforming 10 competing firms.

Key Consulting Projects

Delliv Tech — Product & Project Management

  • Led product development for a real-time delivery tracking app with a provider marketplace and card payment integration. Delivered Android APKs for internal pilots and field validation.

ASA Promotions — ticketasa.gt

  • Co-developed the initial versions of www.ticketasa.gt , a proprietary ticketing platform to expand business lines and improve audience interaction.

  • Managed integrations between local operations, the TaaS partner, external dev teams, and payment processors for seamless transactions.

  • Implemented seat-hold mechanisms with concurrency control, ensuring transactional integrity and preventing overselling.

  • Designed redundancy handling methods for high-traffic events and ensured cybersecurity measures (DDoS protection).

aliv.io — LATAM Marketing Consultant

  • Designed the digital marketing strategy for a telemedicine platform.

  • Integrated pharmacy SKUs from Guatemala, El Salvador, and Honduras into an online catalog for U.S. remittance customers.

almagran.net — Digital Transformation Project

  • Led website redesign and CRM integration to support international expansion in logistics, warehousing, and mining.

Selina — Country Sales & Marketing Director

2019 – 2020 | Guatemala & Nicaragua

  • Managed sales and marketing across four properties in two countries, earning the “Best Hotel” award for Selina Atitlán among 52 company locations.

  • Achieved F&B and Experience revenue goals while driving total sales growth.

  • Coordinated regional marketing, OTA traffic, and digital campaigns (events, influencers, promotions).

  • Led the regional launch of Selina’s mobile app, increasing direct bookings and loyalty.

SYSE GROUP — Co-Founder & Head of Talent Solutions

2017 – 2019 | Remote, Guatemala

  • Co-founded the firm and implemented an automated bilingual/trilingual candidate attraction system, reducing hiring time by 35% and improving applicant quality by 50%.

  • Managed a database of 40,000+ candidates and delivered recruitment services for BPOs, ITOs, Insurtechs, and Martech clients in LATAM and the U.S.

Key Project: Programa Valentina (FUNSEPA)

  • Co-designed the concept connecting underrepresented youth to entry-level tech jobs.

  • Built partnerships with employers, universities, job boards, and media outlets.

  • Achieved 200+ youth job placements, promoting social mobility.

  • Developed a custom CRM (Google Sheets + automations) for candidate tracking.

  • Trained staff in CRM processes, storytelling, and data management.

  • Secured partnerships with NGOs, foundations, and corporate sponsors.

BSO — Co-Founder / Account Manager

2014 – 2017 | Guatemala

  • Designed annual sales plans improving client retention and cash flow through advance agreements.

  • Managed a diverse client portfolio, customizing marketing strategies for each brand.

  • Delivered creative content, digital campaigns, and merchandising solutions.

  • Increased a retail client’s social media following 10× in two months.

  • Produced branded merchandise for a regional CPG brand.

  • Built multiple brands’ digital presence from scratch.

  • Attended ClickZ Live Hong Kong 2015, a leading global marketing analytics and technology event.

ASA Promotions - Event Planner & Coordinator

2011 – 2016 | Guatemala

  • Coordinated large-scale concerts, sporting events, and festivals, overseeing operations in bar areas, ticketing/localities, and artist dressing rooms. I supported the successful execution of events featuring internationally renowned artists such as Maluma, Maná, Juan Luis Guerra, Gente de Zona, Alkilados, Bonka, Ozuna, Alejandro Sanz, Magneto & Mercurio, and Il Volo.

  • Spearheaded the conceptualization and coordination of the “Salvando el Futuro” 5K/10K charity run in collaboration with the Fares Foundation, raising funds to benefit children with cancer.

  • Played a key role in the development and launch of NeoCloud at Marina del Sur managing the relationship with the festival’s creator, traveling to the U.S. for specialized training, and leading the project from pre-sales and marketing through execution in Guatemala.

Certifications

FinTech, Blockchain & Transactionality

  • AWS Node Runners for BNB Chain — Binance Academy (2025)

  • Blockchain Deep Dive — Binance Academy (2025)

  • Crypto Trading Deep Dive — Binance Academy (2025)

  • Cryptocurrency Deep Dive — Binance Academy (2025)

  • DApps Deep Dive — Binance Academy (2025)

  • DeFi Deep Dive — Binance Academy (2025)

  • NFT Deep Dive — Binance Academy (2025)

  • Basics of E-Commerce Payments — UniAthena & Cambridge Int’l Qualifications (2025)

  • GitHub for Project Managers — Great Learning (2025)

Business, Analytics & Marketing

  • Advanced Email Marketing (2025)

  • Digital Analytics for Marketing Professionals — University of Illinois (Coursera)

  • E-Commerce Certification — eMarketing Institute (2025)

  • SEM Certification — eMarketing Institute (2025)

  • SEO Essentials — Semrush Academy (2025)

  • Intro to Marketing — Wharton (Coursera)

  • CRM Certification — Great Learning (2025)

  • Magento Course — LearnVern (2025)

  • Shopify Partner Certification (2025)

  • Google Analytics 4 Certification — Great Learning & Skillshop (2025)

  • Power BI Certification — Great Learning (2025)

  • Profit & Loss — HP LIFE (2025)

Project Management & Agile

  • Project Management Specialization — GWU & ADEN (2025)

  • Agile Scrum Master — SkillUp / Simplilearn (2025)

Other Certifications

  • Business Process Outsourcing (BPO)

  • Tech Recruitment Certified Professional

  • IRONMAN Certified Coach — IRONMAN U

  • Advanced Open Water Diver — PADI

EDUCATION

Knowledge is power

  • Master’s in Business Law (2024-2025) — ADEN & EUNCET Business School
    Focus: LegalTech, FinTech & AI (Smart Contracts, GDPR, Blockchain Governance, Fintech Compliance)

  • Legal-Tech & Innovation Certificate — George Washington University (2024-2025)

  • AI for Business (Non-Technical Track) — GWU & ADEN (2024-2025)

  • Project Management Specialization (PMI-Aligned) — GWU & ADEN (2024-2025)

  • Diploma in Marketing & Innovation — Universidad Rafael Landívar (2017)

  • Digital Marketing Specialization — University of Illinois (Coursera, 2016-2017)

  • Bachelor’s in Business Administration — ESI School of Management (2013-2016)

  • Diploma in Strategic Marketing Management — Panamerican Business School & Universidad EAFIT (2012-2013)

Home: Education
IMG_7012_edited.jpg

CORE EXPERIENCE

LANGUAGES

English, Spanish

PM & OPS MGMT

Biz Dev

TECH

Digital Transformation

SALES & MKT

B2B, B2C

Home: Skills
Home: Selected Work

Impsum Sine Timore, Consectetur

The Virgin Way - Richard Branson

Home: Quote
Home: Social
Home: Contact
Home: Blog Feed

Subscribe Form

Thanks for submitting!

©2021 by Juan Luis Jordan F-C. 

bottom of page